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	<title>NonDescript.org &#187; Darling Harbour Accommodation</title>
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		<title>Hotels Aloft Is &#8230;</title>
		<link>http://www.nondescript.org/2010/08/19/darling-harbour-accommodation/hotels-aloft-is/</link>
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		<pubDate>Thu, 19 Aug 2010 05:07:55 +0000</pubDate>
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				<category><![CDATA[Darling Harbour Accommodation]]></category>

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		<description><![CDATA[Aloft is a mid-scale, urban-style business / boutique hotel brand. The brand was launched in 2005 as a &#8216;vision of W Hotels Darling Harbour&#8216;, a relationship similar to Four Points by Sheraton and its &#8216;brand parent&#8217;, Sheraton. It has been criticized for being too slick and formulaic.[10] Apart from its stylized font, Westin&#8217;s official logo [...]]]></description>
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